Our Story

Hi there,

My name is SJ, and I'm really excited to welcome you to Thoreau.

At Thoreau, we make magical personal care products powered by truly natural ingredients.

I started Thoreau Labs out of my own struggles with the conventional personal care products.

Ever since I was a kid, I had particularly sensitive skin, which would cause severe acne and itching whenever I use products that contained harsh chemicals.

I've also been very conscious of the seriousness of global water pollution ever since I got sick by drinking polluted tap water during my trip to Lagos, Nigeria. Though I recovered afterward, I have seen and experienced first hand the dangers of water pollution caused by toxic chemicals and plastic waste not only in Nigeria but many parts of the world across the ocean.

That's why I've been quite picky when it came to buying personal, home care products for me and my family. Something that's safe and good enough for both myself and the ocean. Yet, it's been always such a big challenge to find the right products.

I've bought and tried many famous brands including Mrs. Meyer's, Better Life, and Dr. Bronner's, but none of it really worked right - some contained toxic sulfates, some were just too dry for my skin, and some used too much plastic in their packaging.

That's how Thoreau Labs started. We develop and distribute magical personal care products powered by truly natural ingredients. Our products are sulfate-free, contaminant-free, cruelty-free, and of course, plastic-free. 


91% of your plastic waste never gets recycled, and 14 billion pounds of trash is dumped into the ocean every year. Each week, we eat about 2,000 tiny pieces of plastic, an amount equal to the weight of one credit card. This is a serious global crisis. 


The small decisions you make today can bring about big changes for your family and the planet earth.

Join the movement today.

Please feel free to reach out if you have any questions or suggestions for Thoreau. I'd like to hear from you all. Thank you!